I was born in 1996, which means I’m truly on the cusp of being a millennial and being part of Gen Z. I’m technically a millennial, but I’ve always felt a bit lost between the two generations—too young to identify with many millennial calling cards (I’ve never understood the affinity for side parts), but too old to feel at home in Generation Z. As a makeup lover, I’ve officially decided to embrace my younger side since the Gen Z makeup trends right now are just too good to pass up.
Gen Z is following a whole new set of rules when it comes to makeup. “Millennials focused on being maximalists with the baking, coverage, and heavy over-the-top lashes,” says celebrity makeup artist Melissa Hurkman. “Gen Z has taken the opposite approach and brought us back down to a minimalist approach to makeup.”
The younger generation has fully embraced glowy skin, strategic pops of color, and makeup that enhances natural features. The new generation isn’t afraid of taking risks and playing around with makeup, which is what makes the trends so fun. Check out our favorite Gen Z makeup trends below, according to celebrity makeup artists.