Guest in Residence is a new brand from model Gigi Hadid that debuted at New York Fashion Week and it shares luxury knitwear pieces made to last for years. As the brand states, “Our mission is to create Future Heirlooms.” The collection is full of everyday cashmere basics like hoodies, socks and joggers in vibrant colors ranging from bright orange and apple green to cheerful yellow.
Since the 100% cashmere styles from the brand are made to last lifetimes, the brand makes a point to offer garment care guides that share how to wash and store the items to preserve their longevity. Because cashmere is designed to protect goats in harsh climates, it’s a material that’s not delicate but in fact rather durable.
At NYFW, Guest in Residence announced itself to the world with a pop-up experience.