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Nujum Sports, ECB agree partnership to support Muslim inclusion in cricket | Cricket News

Last Updated: 14/06/22 9:19am

Nujum Sports and the ECB have announced a formal partnership which will develop and guide Muslim inclusion in cricket, through training, education and practical guidance.

Nujum Sports aims to promote a culture of educational excellence for Muslim athletes. It supports sports clubs, local and national organisations, and national sporting bodies through training workshops and educational services.

Following the testimony of Azeem Rafiq and others from across cricket, the whole game has been focused on delivering a wide-ranging action plan, agreed in November 2021, to tackle racism and promote inclusion and diversity at all levels of the sport.

Nujum has spent the last year advising the ECB, providing guidance and direction on the specific support that is required for Muslim cricketers throughout the year.

The Muslim Athletes Charter, launched in 2021, is one of the core initiatives driven by Nujum Sports. Through the Charter, Nujum has delivered improvements to training, education and practical guidance for Muslim athletes across a range of sports.

Nujum Sports and the ECB’s partnership will provide a direct focus on the needs of Muslim players and communities, from the grassroots game through to elite cricket, alongside wider staff, player and club education programmes.

Commenting on the partnership, Founder and CEO of Nujum Sports, Ebadur Rahman, said: “Cricket deserves to be loved and played by everyone. Equity, diversity and inclusion aren’t checklists we need to tick off but rather tools to help us in today’s ever-demanding world. Cricket changes the lives of everyone associated with it, we are proud to be working with the ECB in making this game not only loved by our communities but a gateway for our communities to excel. Muslim athletes throughout the country need to see leadership and support, with the ECB we aim to deliver this and more.”

Kate Miller, Chief Diversity and Communications Officer at the ECB, added: “Over the last year, Nujum Sports has assisted the ECB, particularly in preparing for Ramadan, helping us to support many clubs and players with practical advice and guidance.

“Ensuring that cricket is open, inclusive and accessible for people of all Faiths is critical to us. Working with organisations like Nujum will allow us to learn more, connect better and challenge ourselves to continually improve our work in equity, diversity and inclusion.”

Moeen Ali, England all-rounder and Nujum Sports Ambassador said: “Throughout my time in this beautiful sport I have witnessed the highs and lows, without my faith it would have been a great struggle. It’s time we recognise the value of allowing Muslim cricketers to be who they are and allow them to come together in this family with a feeling of trust and confidence.”

Jameel Rasheed, Director of Communication for Nujum Sports, added: “Our aim is to make sure cricket like all sports is open for all. Muslims Athletes, communities and Muslim grassroots cricket need to be recognised and understood. We hope with the help of the ECB’s localised EDI Action Plans, we will be able to remove discrimination and increase the inclusion that our communities need to flourish.”

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